Corporate lawyers are very busy these days dealing with issues related to online gambling issues all over the world. Law360 a USA based legal publication reported recently that a bitter dispute going on between Harrah’s Entertainment and Ultra Internet Media the parent company of Everest Poker has escalated to a new level of concern. UIM which is based in the Caribbean, launched litigation recently in a Las Vegas federal court claiming that World Series Of Poker breached its logo display agreement when Luxembourg based television network RTL9, an affiliate network of ESPN, broadcast the tournament in France and electronically replaced the Everest Poker image with a competitor’s logo.

Harrah’s Interactive Entertainment Inc., who owns the rights to the World Series of Poker is standing firm with a counter suit with the U.S. District Court in Nevada. The $22 million promotional dispute has become a bitter battle that Ultra Internet Media feels compelled to fight after seeing the Full Tilt Logo instead of the Everest Poker logo displayed in the broadcast of the tournament in France. Harrah’s legal argument claims, “Nobody from Harrah’s made any representation during any of the negotiations or in the promotional agreement concerning any ESPN distribution or WSOP programming in France,” “Indeed, at the time of the negotiations, UIM did not have an online gaming license recognized by French authorities. It was observed that poker programming was not distributed by French television stations unless tournaments were sponsored by a French licensee. In 2008 and 2009 the WSOP was broadcast by ESPN and parties with whom it has contracts in over 170 countries, including the United States, collectively to over 250 million households, for over 6 000 hours. Thus, UIM has certainly gained all the exposure for the Everest poker.net website that it could have hoped for, and more,”

Source : Poker News